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When it comes to meta ads, the targeting and specializing the targets are really important. It;s the video ads that work really well when it comes to ads and lead generation. If you are getting quality leads and the conversion is not happening it’s with the sales team. But what actually affects the quality of leads ?

I have seen people complaining about Junk leads after running multiple campaigns, and let me explain to you how junk leads come in and how to prevent them.

If you are running a facebook ad and suddenly you decide to publish the ad without question form this is a major cause of generating unqualified and unwanted leads. The leads that come in through this process will be completely useless and this will result in less conversion rate. You will end up spending your whole amount of money in ads and generate zero to very few conversions. So always ask questions when you generate leads with forms.

Now comes the video part, and when you run ads with images and image creatives, the chances of generating quality leads are very less as people lose interest when they see a picture, and on the other hand if it is a video this gets the users engaged with no loose ends. And this itself is the same reason why video ads are always preferred.

The one core element that you should look into is about keeping the interest the same throughout the ad. This is the main factor that drives the viewers forward and keeps them engaged with the advertisement. No matter what ads you run, always create a funnel that helps your digital marketing strategies and branding strategies align in the right way. This funnel consists of landing pages, ad creatives, lead magnets, reports, blogs, Social media management and ad management. On top of this there are other funnels that help you create a better awareness and those funnels include moreover than the explained strategies in an ad. The better the funnel is, the better the conversion is. No matter what, whatever happens never drop the funnel part.

But how do you create a funnel ?

The funnel is created based on our audience and what type of communication you need to be done. Now, once the communication is defined it’s how the communication needs to be taken to the audience. No matter how you define your brand, it’s the communication that needs to be done right that makes the brand uplifted among the audience. The brand must be positioned in such a way that there are no other competitors or brands giving the same product in the market. This differentiation is important as it gives you the benefit of customizing and positioning a unique offer when you compare the value you provide. The unique value helps you stand among the competitors