Solution : Bodytree successfully identified and achieved Product-Market Fit (PMF). Initially struggling in the competitive market of organic beauty products, we conducted extensive market research to understand the audience’s needs and values. Choosing to focus on Hair care and baby products, we emphasized the brand’s potency, cleanliness, and plant-based qualities. This helped us find the missing spot and create a PMF. We researched market needs through polls and networking. Figured out the pains of audiences and figured out the marketing needs.
