Solution : Through targeted and data-driven campaigns, the academy showcased its dedication to superior maritime education. The result was a 20% reduction in Cost Per Student Acquisition, making enrollment more accessible. Implementing audience-centric content and community-building initiatives led to a remarkable 35% increase in social media engagement, reflecting the academy’s ability to connect with its audience. Further, optimizing ad content and targeting contributed to a significant 25% increase in conversion rates, maximizing the return on investment in social media advertising.
